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Joy, Reimagined for Everyone

Global ideas. Indian understanding.
Everyday accessibility.

We build confectionery that feels new, exciting and full of life, 
without losing what people already love.

By combining innovation with affordability, we’re opening up
a whole new world of treats for millions across India.

What Drive Us

Slide Hugs Center Filled Choco
2012 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Center-filled choco that made ₹1 feel like a treat
 Slide Dip Sticks
2014 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Dip, lick, repeat — biscuits were never this fun Slide Mad Hearts
2017 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Jelly and play, packed into one pack of joy
 Slide Push-Up-The-Cone 2019 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Fun-to-push, no-mess cones made indulgence playful
 Slide Whistler
2020 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Fruity, whistling fun you could play with and enjoy
 Slide Coconut Joy 2021 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Chocolate meets coconut - a match you can't resist
Slide American Cow 2024 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Crunchy, milky bites — who knew cereal could be this fun

Some of our Products

Read our Blogs

CategoriesChocolate by

How Chocolates make you happy?

How Chocolates make you happy? When life can turn out to be a little mess, Chocolates can add a lot…

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How technology helped to make Chocolate?

How technology helped to make Chocolate? The 1800’s saw rapid increases in chocolate consumption. As Mintz notes, during this time,…

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CategoriesChocolate by

Benefits of eating Dark Chocolates

Benefits of eating Dark Chocolates For breakfast, People usually eat two bananas and one Nature’s Bakery snack counter. One morning,…

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