Ideas made for everyone
Global ideas. Indian understanding.
Everyday accessibility.
We build confectionery that feels new, exciting and full of life, without losing what people already love.
By combining innovation with affordability, we're opening up a whole new world of treats for millions across India.
Our Innovation Journey
Every idea. Every creation. Every moment of indulgence.
2012
A crispy, chocolatey wafer that started a sweet revolution.
2012 milestone2014
A perfect combination of fun and chocolatey dip.
2014 milestone2017
Heart-shaped indulgence designed to make snacking more playful.
2017 milestone2019
A playful twist on conventional treats and an experience on-the-go.
2019 milestone2020
Whistle while you enjoy creamy, chocolatey goodness.
2020 milestone2021
Tropical goodness meets chocolate in a delightful combination.
2021 milestone2024
A rich, creamy chocolate experience that continues to win hearts.
2024 milestone
A closer look at Hugs Push Up the Cone — a fun combination of crispy wafer, creamy goodness and chocolate made for a delicious snacking moment.
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Chocolate dip meets crunchy biscuit sticks in a snack designed to make every dip, crunch and bite a little more fun.
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Meet Hugs American Cow and discover a different take on everyday snacking, combining crunch, flavour and convenience.
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Shellz stories / HugsA closer look at Push Up the Cone Wafer cone.Milk cream.Chocolate.Oh, yes!Why Hugs Push Up the Cone is a must-try for kids
Hugs Dip Sticks | Shellz India HUGS DIP STICKS Chocolate Dip + Crunchy Biscuit Sticks = The Ultimate Kid's Snack Combo Some Snacks Are Eaten.
A little bar. A proper crunch. Hugs storiesAmerican CowSnacksmarter.Say helloto crunch.Meet Hugs American Cow, the cereal bar with a sweet side.Crispy cereal, a white-chocolate coating,
Shellz stories / HugsA closer look at Push Up the Cone Wafer cone.Milk cream.Chocolate.Oh, yes!Why Hugs Push Up the Cone is a must-try for kids
Hugs Dip Sticks | Shellz India HUGS DIP STICKS Chocolate Dip + Crunchy Biscuit Sticks = The Ultimate Kid's Snack Combo Some Snacks Are Eaten.
A little bar. A proper crunch. Hugs storiesAmerican CowSnacksmarter.Say helloto crunch.Meet Hugs American Cow, the cereal bar with a sweet side.Crispy cereal, a white-chocolate coating,
