Slide

Joy, Reimagined for Everyone

Global ideas. Indian understanding.
Everyday accessibility.

We build confectionery that feels new, exciting and full of life, 
without losing what people already love.

By combining innovation with affordability, we’re opening up
a whole new world of treats for millions across India.

Slide Hugs Center Filled Choco
2012 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Center-filled choco that made ₹1 feel like a treat
Slide Dip Sticks
2014 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
Dip, lick, repeat — biscuits were never this fun A Relentless Engine of Innovation
Slide Mad Hearts
2017 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Jelly and play, packed into one pack of joy
Slide Push-Up-The-Cone 2019 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Fun-to-push, no-mess cones made indulgence playful
Slide Whistler
2020 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Fruity, whistling fun you could play with and enjoy
Slide Coconut Joy 2021 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Chocolate meets coconut - a match you can't resist
Slide American Cow 2024 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be.
A Relentless Engine of Innovation Crunchy, milky bites — who knew cereal could be this fun

Some of our Products

Read our Blogs

Read our Blogs

Our Innovation Journey

From A Dream To Countless Smiles

Every milestone is a step towards spreading joy. Here's how we've turned ideas into favourite treats.

2012

HUGS Center Filled choco

Shellz Hugs

A crispy, chocolatey wafer that started a sweet revolution.

2012 milestone

2014

DIP STICKS

Shellz Dip Sticks

A perfect combination of fun and chocolatey dip.

2014 milestone

2017

MAD HEARTS

Shellz Mad Hearts

Heart-shaped indulgence designed to make snacking more playful.

2017 milestone

2019

PUSH-UP-THE-CONE

Shellz Push Up The Cone

A playful twist on conventional treats and an experience on-the-go.

2019 milestone

2020

WHISTLER

Shellz Whistler

Whistle while you enjoy creamy, chocolatey goodness.

2020 milestone

2021

COCONUT JOY

Shellz Coconut Joy

Tropical goodness meets chocolate in a delightful combination.

2021 milestone

2024

AMERICAN COW

Shellz American Cow

A rich, creamy chocolate experience that continues to win hearts.

2024 milestone