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Joy, Reimagined for Everyone

Global ideas. Indian understanding.
Everyday accessibility.

We build confectionery that feels new, exciting and full of life, 
without losing what people already love.

By combining innovation with affordability, we’re opening up
a whole new world of treats for millions across India.

What Drive Us

Slide Hugs Center Filled Choco
2012 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Center-filled choco that made ₹1 feel like a treat
 Slide Dip Sticks
2014 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Dip, lick, repeat — biscuits were never this fun Slide Mad Hearts
2017 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Jelly and play, packed into one pack of joy
 Slide Push-Up-The-Cone 2019 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Fun-to-push, no-mess cones made indulgence playful
 Slide Whistler
2020 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Fruity, whistling fun you could play with and enjoy
 Slide Coconut Joy 2021 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Chocolate meets coconut - a match you can't resist
Slide American Cow 2024 From first-of-its-kind formats to category-defining products, we’ve consistently
reimagined what everyday treats can be. A Relentless Engine of Innovation Crunchy, milky bites — who knew cereal could be this fun

Some of our Products

Read our Blogs

Wafer Cone, Milk Cream & Chocolate

Chocolate Dip + Crunchy Biscuit Sticks = The Ultimate Kid's Snack Combo Snacking Just Got a Whole Lot More Fun What if your snack had

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Chocolate Dip + Crunchy Biscuit Sticks

Snack Smarter, Not Harder: How Hugs American Cow Is Redefining Kids' Nutrition Because Kids Deserve More Than Empty Calories Every parent knows the snack-time struggle.

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Snack Smarter, Not Harder: How Hugs

Snack Smarter, Not Harder: How Hugs American Cow Is Redefining Kids' Nutrition Because Kids Deserve More Than Empty Calories Every parent knows the snack-time struggle.

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