Wafer cone.
Milk cream.
Chocolate.
Oh, yes!
Why Hugs Push Up the Cone is a must-try for kids who like a little fun with their snack.
Read the story
Wait…
you push it
from below?
That’s usually the first thing to discover about Hugs Push Up the Cone. A gentle push from the bottom brings the filling upward, ready for another bite.
Inside the wafer cone, milk cream, chocolate and biscuit bring together creamy and crunchy textures. The flavours are familiar. The way you eat them adds a little surprise.
Introduced in 2019, this playful treat is part of the Shellz India range. Here’s a closer look at what makes it different.
Four good
reasons to
take a bite.
A cone isn’t just a way to hold the filling. It’s part of the snack. With each bite, the crisp wafer meets the softer layers inside.
Here’s what’s tucked into the mix.
That wafer crunch
A crisp wafer cone adds a light crunch alongside the creamy filling.
The milky middle
Smooth milk cream brings sweetness and a soft, creamy texture.
A chocolatey bite
The chocolate layer adds a richer flavour to the combination.
Little biscuit bits
Crumbly biscuit pieces give each mouthful a little more texture.
The next bite
is a little
discovery.
Kids like figuring things out. The push-up format gives them something to do between bites: gently move the filling upward and see what comes next.
It’s a simple change to the usual unwrap-and-eat routine. No complicated trick, just a playful way to enjoy the cream, chocolate and biscuit inside.
- Open the pack.
Meet your creamy, crunchy cone. - Push gently from below.
Bring the filling up as you eat. - Enjoy the next bite.
A little more cream, chocolate and crunch.
The little “how does this work?” moment is part of the fun.
Small cone.
Plenty of
possibilities.
From a birthday surprise to a break during a family outing, there are plenty of moments for a playful snack.
In the lunchbox
An occasional sweet extra to change up the usual school snack routine.
In the party bag
A fun addition to birthday return gifts, with a format kids can explore.
Out for the day
A little treat to enjoy during a park visit or a break on a family trip.
Just an afternoon
Sometimes a snack break at home is all the occasion you need.
A fresh twist.
A familiar taste.
2019The year Hugs Push Up the Cone joined the story.
The push-up format takes inspiration from global snacking trends, while milk cream and chocolate keep the flavours familiar.
It reflects Shellz India’s approach to confectionery: bring fresh ideas to Indian consumers and make them accessible. A small treat can offer something new without needing an unfamiliar taste.
For neighbourhood kirana stores and canteens, the compact cone also brings a different format to the snack shelf.
There’s more
to this
little cone.
The wafer, cream, chocolate and biscuit make a tasty combination. The push-up format gives kids one more reason to be curious.
There’s a strawberry variant to explore too. Take a look at more from Hugs at Shellz and find your next snack-time discovery.