Snacking Just Got a Whole Lot More Fun

What if your snack had a built-in game? That’s the delightful genius behind Hugs Push Up the Cone — a wafer cone filled with layers of milk cream, chocolate, and biscuit that you push up from the bottom as you eat. It’s part snack, part experience, and entirely irresistible.

Since its launch in 2019, Hugs Push Up the Cone has become one of the most talked-about products in the Shellz India lineup — beloved by kids for its playful format and by parents for its sensible price point and satisfying taste.

What Exactly Is Inside the Cone?

The magic of Hugs Push Up the Cone lies in what’s packed inside that crisp wafer cone:

• Milk Cream: A smooth, rich, milky layer that adds a creamy sweetness to every bite.
• Chocolate: A chocolatey layer that brings depth and indulgence to the mix.
• Biscuit: Crumbly biscuit bits that add texture and make every mouthful interesting.

Together, these three elements create a flavour profile that feels complete — sweet, creamy, crunchy, and chocolatey all at once. And the wafer cone itself? It stays crisp until the very last push.

The Push-Up Mechanism: Why Kids Absolutely Love It

Children are drawn to things they can interact with. The push-up format of this cone turns eating into a mini adventure. Rather than just unwrapping and biting in, kids push the filling upward from the bottom — revealing more cream, more chocolate, more biscuit with every push.

This simple mechanism does something remarkable: it slows down eating and increases enjoyment. Kids savour it. They look forward to what the next push will reveal. It’s snacking made theatrical, in the most delightful way.

And for parents? No drips, no mess, no sticky fingers — just a happy child fully absorbed in their snack.

Perfect for Every Occasion

• School Tiffin: Easy to pack, no-mess to eat, and exciting enough to make lunchtime the highlight of the day.
• Canteen & Kirana Stores: Its compact design and eye-catching packaging make it a bestseller wherever it’s stocked.
• Party Favours & Return Gifts: Unique, fun, and affordable — kids receive it with genuine excitement.
• Outdoor Snacking: Whether it’s a trip to the park or a long car journey, Push Up the Cone travels well and entertains even better.
• Everyday Treat: Simply because your child had a good day and deserves a little reward.

A Globally Inspired Idea, Made for India

Shellz India has always been in the business of bringing world-class confectionery innovations to Indian consumers at prices that make them accessible to all. The Push Up the Cone format was inspired by global snacking trends but thoughtfully adapted for the Indian palate — with familiar flavours of milk cream and chocolate that resonate across age groups and regions.

Priced to sit comfortably in the impulse buy category, Hugs Push Up the Cone makes it easy for families everywhere in India to say yes to a small, joyful treat.

Why Hugs Push Up the Cone Deserves a Place in Every Home

In a sea of snacks that look the same and taste the same, Hugs Push Up the Cone stands out. It’s playful without being gimmicky. It’s indulgent without being excessive. And it’s priced in a way that means you never have to think twice about picking one up.

The combination of wafer, milk cream, chocolate, and biscuit in a push-up format isn’t just clever packaging — it’s a complete snack experience. One that kids ask for again and again, and one that parents are genuinely happy to give.

Find Yours Today

Hugs Push Up the Cone is available in strawberry and other exciting variants. Explore the full Hugs range at shellz.in and discover a world of snacks that put joy first — always.