Great Snacking Shouldn’t Be Rare

At Shellz, we believe good treats shouldn’t feel like a luxury. They should be easy to find, easy to enjoy, and worth coming back to. That belief drives everything we build — products that bring a little more excitement into everyday moments. on the other side we can show an image of a child

Vision

To build snack brands people across the world genuinely enjoy

To build globally recognised snack brands from India and redefine how the world experiences snacking

Har Jhappi Mein Kuch Extra

Indulgence Made Accessible

At Shellz, we believe that great snacking experiences should be within everyone’s reach. We have built deep expertise
in the sub- H10 segment, combining thoughtful product design, disciplined cost engineering and efficient sourcing
to deliver exceptional value at everyday price points. By balancing affordability with quality and taste, Shellz brings
distinctive snacking formats to households across Bharat. This philosophy ensures that consumers receive more
indulgence for every rupee they spend.

List of our sub ₹10 products

Dip Sticks

₹5
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Push-Up-The-Cone

₹2 & ₹5
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Havai Fruity Jelly

₹1

Indian Pudding League

₹5

Ghana Twist

₹5
Gold Bon Bon

Hugs Gold Bon Bon

₹5
ice-pie

Ice Pice

₹5
1

World Cup Biscuits​

₹5
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Top Sticks

₹10

Har Jhappi Mein Bharosa

Quality You Can Trust

At Shellz, trust begins long before a product reaches the shelf. Quality and hygiene guide every decision across our manufacturing operations, shaping how we source ingredients, design processes, and produce our products. Supported by modern infrastructure, advanced machinery, and disciplined quality systems, we ensure that every product delivers consistent taste, safety, and reliability. This culture is captured in a simple philosophy that guides our teams every day — “shaunk se khao, garv se khilao” — eat with delight, serve with pride.

Manufacturing Strength

Mordern manufacturing infrastructure supported by advanced machinery Rigorous hygiene and quality control systems across production Standardised processes that ensure consistency across all products Careful sourcing of ingredients and disciplined production practices

The Next Phase of Manufacturing

Upcoming integrated manufacturing facility in Sonipat Advanced technology sourced from leading global equipment suppliers Designed to enhance scale, efficiency and consistency Focused on meeting globally recognised food safety and quality standards

Har Jhappi Mein Apnapan

Always Within Reach

At Shellz, being close to consumers is at the heart of how we build our brands. Over the years, we have developed a strong distribution network that connects our products to neighbourhood stores, modern retail shelves, and emerging digital platforms across the country, ensuring our snacks are easily accessible in everyday moments. With a growing network of distributors and retail partners, Shellz now reaches over 100,000 retail outlets across India. General Trade remains the backbone of our distribution, supported by modern trade and rapidly expanding quick-commerce platforms that are transforming how consumers discover and purchase snacking products. Strongly rooted in North India and steadily expanding into new regions, Shellz continues to strengthen its nationwide presence while also building momentum in international markets.

Har Jhappi Mein Bharat

Build For the Indian Consumer

Shellz proudly identifies as “made for Bharat, by Bharat”. By focusing on India’s tier-2 and tier-3 households, Shellz serves
one of the most dynamic and rapidly expanding consumer segments in the world. These consumers seek exciting, highquality products that remain accessible in everyday life. By understanding local tastes, purchasing behaviour and value
expectations, Shellz continues to design products that resonate deeply with households across Bharat.

Message From The Chairman & Managing Director

We didn’t build Shellz to fit into the category. We built it to change it.

Mr. Kapil Garg

From day one, our focus has been clear —
create products that excite consumers, challenge conventions, and scale fast.

We believe India deserves better snacking.
Not just more options, but better ones — in taste, in quality, and in experience.

As we grow, we’re not slowing down.
We’re doubling down — on innovation, on reach, and on building brands that stand out.

Because this is not just about participating in the market.
It’s about shaping where it goes next.