We build confectionery that feels new, exciting and full of life,
without losing what people already love.
By combining innovation with affordability, we’re opening up
a whole new world of treats for millions across India.
Our Innovation Journey
Every idea. Every creation. Every moment of indulgence.
2012
A crispy, chocolatey wafer that started a sweet revolution.
2012 milestone2014
A perfect combination of fun and chocolatey dip.
2014 milestone2017
Heart-shaped indulgence designed to make snacking more playful.
2017 milestone2019
A playful twist on conventional treats and an experience on-the-go.
2019 milestone2020
Whistle while you enjoy creamy, chocolatey goodness.
2020 milestone2021
Tropical goodness meets chocolate in a delightful combination.
2021 milestone2024
A rich, creamy chocolate experience that continues to win hearts.
2024 milestone
Shellz stories / HugsA closer look at Push Up the Cone Wafer cone.Milk cream.Chocolate.Oh, yes!Why Hugs Push Up the Cone is a must-try for kids
Hugs Dip Sticks | Shellz India HUGS DIP STICKS Chocolate Dip + Crunchy Biscuit Sticks = The Ultimate Kid's Snack Combo Some Snacks Are Eaten.
Snack Smarter, Not Harder: How Hugs American Cow Is Redefining Kids' Nutrition Because Kids Deserve More Than Empty Calories Every parent knows the snack-time struggle.
Shellz stories / HugsA closer look at Push Up the Cone Wafer cone.Milk cream.Chocolate.Oh, yes!Why Hugs Push Up the Cone is a must-try for kids
Hugs Dip Sticks | Shellz India HUGS DIP STICKS Chocolate Dip + Crunchy Biscuit Sticks = The Ultimate Kid's Snack Combo Some Snacks Are Eaten.
Snack Smarter, Not Harder: How Hugs American Cow Is Redefining Kids' Nutrition Because Kids Deserve More Than Empty Calories Every parent knows the snack-time struggle.
